I was recently reminded of the need to prepare. You can easily succumb to the way things are just done in your organisation and forget the very basics. I’ll give you an example. I had an idea I wanted to test out to engage a key audience for my organisation. However as I explored it…
Marketing
4 things I’ve learned from rejection
Rejection never feels nice but failing is an opportunity to learn, and through learning we can grow. Here’s what I learned from being rejected from a leadership programme.
5 ways to navigate your squiggly career with ease
There are those who study for years and years to establish their career and then there are those who fall into what they do. I am part of the second camp, although I sometimes do think it wasn’t so accidental. I was a language graduate. Marketing was something I knew very little about. So how…
Why everyone thinks they can be a Marketer
I don’t know about you but I’ve always felt that Marketers don’t have it easy in organisations and are often the role which everyone has an opinion on. It is tough being one, but can anyone do it?
How to Embrace a ‘Squiggly’ Career
How can you embrace a squiggly career? Today the career ladder is over. It isn’t as linear as it once was but that makes for a more exciting and interesting journey to design a career that works for you.
Why it is easier to market for someone else than it is yourself
It is easy to work for someone else’s vision than your own. What is your dream anyway? Here’s why it is easy to market for everyone else but you.